Today we address you with an important topic - compliance with trademarks, names and image rights. Please read this carefully, pass it on to your team and set a good example - Thank you!
Please understand that there are no exceptions to this rule. Thank you.
Already in the past months, we wrote many in such cases individually. We've always been very lenient. It is all about loyal and professional cooperation with VERWAY as your cooperation partner. This includes compliance with the legal aspects. From now on it is absolutely necessary to comply with these without exception.
Here is our guide to online and social media activities for every VERWAY Brand Ambassador:
Please create a VERWAY profile, that clearly shows that you are a VERWAY Brand Ambassador and does not look like the official VERWAY profile.
The use of "VERWAY" as an independent name is only allowed for the VERWAY World SLU.
- The use of "VERWAY" alone is not permitted as it is a trademark owned exclusively by VERWAY.
- "VERWAY" may be part of the name, but another text must be added to make it clear that this is NOT the official VERWAY account website.
- We recommend that you use your team name or location. E.g. "VERWAY Berlin" or "VERWAY Maria Mustermann"
The use of "VERWAY Services" as a stand-alone name is only permitted for VERWAY World SLU.
- The use of "VERWAY Crypto", "VERWAY Clean Energy" etc. alone is not allowed, only with an extension like e.g. team name, Location etc.: "VERWAY Crypto Berlin" or "VERWAY Clean Energy Maria Mustermann"
The use of "Ilhan Dogan" as an independent name is strictly prohibited.
- This must under no circumstances be part of the page name, user name or URL.
The use of a state or country in the name is permittad only for VERWAY World SLU.
- For example, the use of "VERWAY Bulgaria" or "VERWAY Suisse" is NOT allowed.
- We recommend that you use your team name or city instead. E.g. "VERWAY Madrid" oder "VERWAY Team Mallorca".
- The use of extensions like "global, offiziell, AG, World" etc. is NOT allowed.
- It must be immediately apperent that you are not an official company account.
- This also applies to page titles and usernames.
The use of the official VERWAY logo is NOT permitted.
- You can download the official Ambassador logo (in the back office) or personalise it with your city or team name.
- Downloading and using the official logo is not permitted on social media or on any website.
We recommend that you always use your personalised link instead of the link to the official site when using social media. If you link to the official site:
- this could be confusing for the final consumer.
- this can lead to the loss of the order or registration as the cookie is not triggered. To avoid business losses, please use your own domain instead of the main page.
If you no longer use your account, please delete or deactivate it.
From the beginning, there should be a clear difference and it should be obvious to the user that you are our VERWAY Ambassador and that your website social media account is not the main company itself.
This clear demarcation serves both sides:
- It is important to us that the end customer finds you - our VERWAY Ambassador - directly and quickly for the desired order, that you do not suffer a loss of turnover and that you expand your network.
- At the same time, we wish that everyone can find us easily and without problems at any time for necessary support or questions.
Here is our guide to brochures, promotional materials, sales aids and marketing tools for every VERWAY Brand Ambassador:
VERWAY provides various brochures, advertising materials, sales aids, marketing tools or other works protected by copyright for professional appearance.
Every brand ambassador also has his own VERWAY website including a customer webshop, which guarantees a professional and uniform outward appearance.
It must be ensured, that the advertising material made available by VERWAY may not be modified or otherwise processed or passed on to third parties by respective brand ambassador in terms of design, content or technology.
Thank you for your understanding and your help to make VERWAY even better!
Your VERWAY Service Team